The good wine improves with age ... The Sarmentelles
30 years it's celebrating!
The event promises to be exceptional.
Book now your Wednesday.
Already 30 years ! So many memories !
Since the first year in 1989, when the departure of the trucks filled with Beaujolais Nouveau bound for the whole world is applauded by the crowd, Beaujeu, historic capital, joins as the major site to create a large public event in the heart of Beaujolais.
Then many volunteers mobilize, passing from 100 to 400 in 2018 ! Always motivated, meeting around more and more audacious projects…
1995 is the birth of the staging of the tap of the barrel. Over the years, decorations change thanks to the creative spirit of a more and more motivated team. Obviously, there were some difficult moments, with doubt and questionings… the unpredictable weather with 10 cm snow in 2013 on the roof of the Marquee, the 2015 attacks… But a large audience and the precious loyalty of the partners, who are as well more and more numerous, knew how to encourage anybody on the way to success. The celebration becomes international and was able to welcome until this day to 120 nationalities!
The press, various medias crowd and continue as far of today to prove our fame.
We remember many prestigious guests during the gala evening such as Bernard Pivot, Perico Légasse, Gérard Holtz…, of magic moments at midnight ringing on the church square, and then the creation of different exhibitions: wines, nature and wellness, artcraft. Always with more people to welcome and the intention to make local people participate to festivities: it consists, for example, in Les Sarmentines in 2011 for children. To resume, we enjoy from a festive evening to a week of celebrations around this Nouveau wine, symbol and economic driver of our region.
30 years, what a wonderful age! To give a smily touch: it is the age of many of us at the beginning of this pleasant adventure! An adventure which will remain innovative, hard-hitting, fascinating: that is Samentelles’ spirit thanks to the plentiful volunteers and loyal partners.
Come along to celebrate this anniversary during which many surprises are expecting you, the magic of Sarmentelles will convince you this year again … while waiting for the others to come!